Week 4

The focus this week is market assessment and monetization. Below you will find educational videos and supplemental reading material that will help you complete week 3 activities for the course.

Remember, conducting customer discovery interviews is critical to your success in the course.  Challenge yourself to conduct a minimum of 10 interviews per week.

Video Lecture

Customers & Market

Who are the target customers and how many customers would your invention interest? Does your ides support one or multiple types of customers? Get a real idea on how to measure your ideal customer market size and discover how your invention could potentially be optimized to interest multiple customer segments.

Optional Videos

Steve Blank: Market Opportunity Analysis 

Steve Blank: Total Available Market

reading & resources

Course text: “BioDesign, The Process of Innovating Medical Technologies” Zenios, Makower, Yock. Week 2: p. 299-318, 319-339 or view online resources.

Healthcare Cost & Utilization Project (HCUP)

The HCUP (pronounced “H-CUP”) family of health care databases and related software tools and products is made possible by a Federal-State-Industry partnership sponsored by the Agency for Healthcare Research and Quality (AHRQ).

Assignment Template

Week 4 Assignment Template
Complete and upload the Assignment 4 slide deck in advance of the final presentation.
May 11, 2017